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The State Of Consumers And Technology: Benchmark 2015, US

North American Consumer Technographics®

September 28, 2015

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  • By Gina Fleming
  • with Reineke Reitsma,
  • Theresa Pappafotopoulos,
  • Xiaotong Duan,
  • Rachel Birrell

Why Read This Report

This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Consumer Technographics surveys and our ForecastView data. US consumers are constantly connected, their reliance on and comfort with technology keeps increasing, and they expect companies to deliver meaningful experiences through technology. Marketers and strategists can use this report to understand US consumers' technology behaviors and expectations and thus design better products, services, and experiences.

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Table of Contents

  • Technographics Reveals Consumers' Technology Behaviors
  • Supplemental Material