Data Overview Report

The State Of Consumers And Technology: Benchmark 2015, US

North American Consumer Technographics®

September 28th, 2015
Gina Fleming, null
Gina Fleming
With contributors:
Reineke Reitsma , Theresa Pappafotopoulos , Xiaotong Duan , Rachel Birrell

Summary

This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Consumer Technographics surveys and our ForecastView data. US consumers are constantly connected, their reliance on and comfort with technology keeps increasing, and they expect companies to deliver meaningful experiences through technology. Marketers and strategists can use this report to understand US consumers' technology behaviors and expectations and thus design better products, services, and experiences.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.