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The State Of Consumers And Technology: Benchmark 2016, US

North American Consumer Technographics®

August 24, 2016

Primary author headshot

Authors

  • By Gina Fleming
  • with Reineke Reitsma,
  • Theresa Pappafotopoulos,
  • Xiaotong Duan,
  • Rachel Birrell

Why Read This Report

This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's Consumer Technographics North American surveys and our ForecastView data. US consumers are constantly connected; their reliance on and comfort with technology keeps increasing; and they expect companies to deliver meaningful experiences through technology. Marketers and strategists can use this report to understand US consumers' technology behaviors and expectations and thus design better products, services, and experiences.

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Table of Contents

  • Technographics Reveals Consumers' Technology Behaviors
  • Supplemental Material