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For B2C Marketing Professionals

The State Of Consumers And Technology: Benchmark 2017, US

North American Consumer Technographics®

June 28, 2017

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  • By Gina Fleming
  • with Reineke Reitsma,
  • Theresa Pappafotopoulos,
  • Xiaotong Duan,
  • Rachel Birrell

Why Read This Report

This report is our annual overview of the impact of technology on US consumers' attitudes, behaviors, and expectations in a rapidly changing world, based on the Forrester Data Consumer Technographics North American Online Benchmark Survey (Part 1), 2017. B2C marketers must understand their current and prospective customers to help their firms mature their marketing programs. Read this report to gain deep, data-driven insights that help you design and deploy successful marketing plans to engage your target audience.

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Table of Contents

  • Understand Your Customers With Consumer Technographics
  • Supplemental Material