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For CIOs

The State Of Digital Business, 2015 To 2020

By 2020, Execs Expect To See The Majority Of Their Revenues Driven By Digital — Are You Ready?

November 2, 2015

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Why Read This Report

This is the first of three reports that analyze the results of our latest executive research on digital business. This report examines the readiness of companies to succeed in the age of the customer. CIOs should read this report to understand how executives believe digital disruption will affect their business and how prepared their companies are to transform toward digital business.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • By 2020, Business Will Be Digital
  • Digital Transformation Requires A CEO Mandate To Drive Change
  • Digital Transformation Demands Teamwork
  • WHAT IT MEANS

  • The Race For Digital Leadership Is On
  • RECOMMENDATIONS

  • Six Tactics To Accelerate Your Company's Digital Business Journey
  • Supplemental Material
  • Related Research Documents

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