The State Of Digital Experience Delivery, 2014

April 1st, 2014

Anjali Yakkundi

Mark Grannan

With contributors:

Stephen Powers , Harley Manning , Steven Kesler

Summary

Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies for the coming 12 months. Enterprises overwhelmingly plan to continue investing in digital experience technologies, with a clear emphasis on multichannel next-generation personalized delivery and analytics. It's not just a story where marketing is king. Instead, we found that with the growing complexities around digital experience technologies, marketing, technology management, and the business increasingly work with outside services firms to develop and deliver experiences. This report dives into Forrester's February 2014 Global Digital Experience Delivery Online Survey, exploring issues such as organizational models, technology priorities, and agency and systems integrator (SI) outsourcing.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.