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For Application Development & Delivery Professionals

The State Of Digital Experience Delivery, 2017

April 28, 2017


Why Read This Report

In Q1 2017, Forrester surveyed 294 digital experience (DX) decision makers about their strategies for the next 12 months. We found that they're struggling to optimize past investments. Both technologists and line-of-business professionals view incompatible technology as the largest barrier to DX success, but marketers struggle with a lack of skills and slow time-to-market. This report helps application development and delivery (AD&D) professionals understand DX delivery priorities and how to deliver on them in 2017.

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Table of Contents

  • Digital Experience Delivery Is A Team Sport, Not A Solo Sprint
  • Personalization And Integration Are Front-Running Priorities For 2017
  • DX Leaders Focus On Team Building And Continue To Recruit
  • DX Excellence Will Require Both Vision And Endurance
  • Recommendations

  • Look To Leapfrog The Competition, But Don't Overreach
  • Supplemental Material
  • Related Research Documents