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For B2C Marketing Professionals

The State Of Empowered Customers And Technology: Benchmark 2017, Global

Global Consumer Technographics®

October 6, 2017

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Why Read This Report

Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies by country. In our first benchmark on the global state of empowered customers and technology, we reveal the impact of technology on empowered customers' attitudes and behaviors in North America, Europe, and Asia Pacific. The data-driven insights included here help B2C marketers design marketing plans to engage their most empowered customers internationally.

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Table of Contents

  • Understand Global Empowered Customers' Technology Behaviors
  • Supplemental Material

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