Save or Share this Report

For B2C Marketing Professionals

The State Of Empowered Customers And Technology: Benchmark 2017, US

North American Consumer Technographics®

August 10, 2017

Primary author headshot


Why Read This Report

For the first time, we present an annual report that shows the impact of technology on US empowered customers' attitudes, behaviors, and expectations, based on the Forrester Data Consumer Technographics North American Online Benchmark Survey (Part 1), 2017. B2C marketers must understand how empowered customer segments behave in order to help their firms mature and customize their marketing programs. Read this report to gain deep, data-driven insights that help you design and deploy successful marketing plans to engage each type of customer.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).


Table of Contents

  • Understand Your Empowered Customers' Technology Behaviors
  • Supplemental Material

Recommended Research