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For B2C Marketing Professionals

The State Of Empowered Customers And Technology: Benchmark 2017, US

North American Consumer Technographics®

August 10, 2017

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Why Read This Report

For the first time, we present an annual report that shows the impact of technology on US empowered customers' attitudes, behaviors, and expectations, based on the Forrester Data Consumer Technographics North American Online Benchmark Survey (Part 1), 2017. B2C marketers must understand how empowered customer segments behave in order to help their firms mature and customize their marketing programs. Read this report to gain deep, data-driven insights that help you design and deploy successful marketing plans to engage each type of customer.

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Table of Contents

  • Understand Your Empowered Customers' Technology Behaviors
  • Supplemental Material

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