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For CIOs

The State Of Insights-Driven Business Maturity, 2019

Benchmarks: The Insights-Driven Business Playbook

January 31, 2019

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This report is part of "Optimize" in The Insights-Driven Business Playbook.

Why Read This Report

In previous reports in this playbook, we identified insights-driven businesses, how they are different, and why they succeed. The next step for CIOs is to understand the overall maturity of their insights practices. This report uses data from the Forrester Analytics Global Business Technographics® Data And Analytics Survey, 2018, to provide CIOs with a benchmark of insights maturity, identify reasons for business success in advanced firms, describe strategic approaches, and analyze operational habits.

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Table of Contents

  • While The Insights Journey Is Hard, Getting There Is Worth It
  • Advanced Insights-Driven Businesses Have Strong Leadership
  • The Opportunity Is Now To Differentiate On Insights
  • What It Means

  • Get Ready For The Insights Disruption
  • Supplemental Material
  • Related Research Documents

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