The State Of Lead-To-Revenue Management

July 2nd, 2012

Lori Wizdo

With contributors:

Bradford J. Holmes , Sophia I. Vargas

Summary

To establish the current state of lead-to-revenue management (L2RM) practices among tech marketers, we analyzed 80 client inquiries on the topic that tech marketing professionals posed to us from October 2011 through March 2012. The inquiries, along with data from Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey, reveal the baseline of current practice, helping you assess your own L2RM maturity. The advice we share with clients in inquiries can help you get started or move faster and with fewer slip-ups on your own journey — whether you're implementing, refining, or automating the L2RM process.

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