Skip to main content

Save or Share this Report

For CMO Professionals

The State Of Marketing Innovation Maturity, 2020

Benchmarks: The Marketing Innovation Playbook

February 4, 2020

Primary author headshot


Playbook icon

This report is part of "Optimize" in The Marketing Innovation Playbook.

Why Read This Report

Using data from the Forrester Analytics Global Business Technographics® Marketing Survey, 2019, this report provides CMOs with a benchmark of the marketing innovation maturity of firms around the world, offers insights into what the most mature firms are doing right, and delivers evidence to support the need for marketing groups to be customer obsessed.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Marketers Are Not The Mature Innovators They Believe They Are
  • Advanced Firms Are More Successful And Organized For CX
  • Recommendations

  • Pull Your Head Out Of The Clouds, And Build A Realistic Maturity Path
  • Supplemental Material
  • Related Research Documents

Recommended Research