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For CMO Professionals

The State Of Marketing Innovation Maturity, 2020

Benchmarks: The Marketing Innovation Playbook

February 4, 2020

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This report is part of "Optimize" in The Marketing Innovation Playbook.

Why Read This Report

Using data from the Forrester Analytics Global Business Technographics® Marketing Survey, 2019, this report provides CMOs with a benchmark of the marketing innovation maturity of firms around the world, offers insights into what the most mature firms are doing right, and delivers evidence to support the need for marketing groups to be customer obsessed.

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Table of Contents

  • Marketers Are Not The Mature Innovators They Believe They Are
  • Advanced Firms Are More Successful And Organized For CX
  • Recommendations

  • Pull Your Head Out Of The Clouds, And Build A Realistic Maturity Path
  • Supplemental Material
  • Related Research Documents

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