Trends Report

The State Of Marketing Innovation Maturity, 2020

Benchmarks: The Marketing Innovation Playbook

February 4th, 2020
Mary Pilecki, VP, Principal Analyst
Mary Pilecki VP, Principal Analyst
With contributors:
Cole Walsh , Caroline Robertson , Christine Turley

Summary

Using data from the Forrester Analytics Global Business Technographics® Marketing Survey, 2019, this report provides CMOs with a benchmark of the marketing innovation maturity of firms around the world, offers insights into what the most mature firms are doing right, and delivers evidence to support the need for marketing groups to be customer obsessed.

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