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For eBusiness & Channel Strategy Professionals

The State Of Mobile App Development

Few eBusiness Teams Keep Pace With Customer App Expectations

March 23, 2015


Why Read This Report

eBusiness professionals struggle to keep pace with consumer expectations of mobile apps. Competitors, entrepreneurs, and brands outside their industry push the envelope on what defines "best in class" each day. Teams with best-in-class Agile development practices update their apps every two to three weeks while releasing more substantial upgrades several times each year. Those eBusiness professionals who feel they are set up for success own their mobile app development resources, but only a minority of those we surveyed do (or plan to do) so. This report helps eBusiness professionals create a tactical plan to set themselves up for success independent of their budget or how they are building mobile apps today.

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Table of Contents

  • eBusiness Pros Have More Irons In The Fire Than They Can Manage
  • Avoid Technical Debt By Taking Control Of App Technology Decisions

  • Get Out Of Your Comfort Zone: Own The Technology Conversation
  • Supplemental Material
  • Related Research Documents

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