Trends Report

The State Of Mobile Banking, 2014

Mobile Is Becoming The Favored Channel For Many Customers

November 24th, 2014
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
Stephen Walker, null
Stephen Walker
With contributors:
Benjamin Ensor , Alex Causey

Summary

Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone and tablet use and the steadily improving supply of mobile banking from banks in North America, Europe, and Asia Pacific. As consumers become more familiar with mobile banking, their use of it is progressing from simple functionality like account balances and ATM locators to transactions like bill payments and account transfers. We expect mobile and tablet banking to grow strongly over the next few years, but digital banking teams will have to overcome many challenges to achieve that growth. This report is intended to help eBusiness and channel strategy professionals understand the most important trends in retail mobile banking in developed economies.

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