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For B2C Marketing Professionals

The State Of Online Video Advertising In Europe, 2013

Best-Practices Adoption Is Still Slow In A Rapidly Growing In-Stream Video Advertising Ecosystem

December 11, 2013

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  • By Luca S. Paderni
  • with Samantha Merlivat,
  • James McDavid

Why Read This Report

Online video advertising spend is growing rapidly in Europe as marketers try to tap into consumers' appetite for online video. While we see different stages of maturity across Europe overall, too many marketers still treat in-stream advertising as a channel to repurpose TV spots, and more campaigns are geared toward quick wins than based on a well-rounded online video strategy. The result is that increasing ad clutter and ad length all make for a deteriorating user experience and fail to capitalize on online video's potential to deliver higher consumer engagement. Read this report to learn about the state of the online video advertising industry in Europe, understand the trends that will drive growth in the next five years, and determine how to effectively plan and execute an online video advertising strategy for your brand.

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Table of Contents

  • Online Video Advertising Growth Continues Apace In Europe
  • The Rapidly Maturing Digital Video Advertising Ecosystem
  • Three Steps To Successfully Integrate Online Video Ads Into The Mix

  • Forget About TV Spots; Digital Video Ads Will Deliver Engagement
  • Supplemental Material