Trend Report

The State Of Podcast Advertising: Engaging, But Still Emerging

Unique Challenges Hinder The Growing Podcast Ad Market

Collin Colburn,

Sarah Dawson,

and

Sep 16, 2020

Summary

Podcasts are not new, but the podcast advertising market is maturing at an astonishing rate. B2C marketers, advertisers, and publishers should read this report to understand the current landscape of podcast advertising, the unique challenges that advertisers face, and how to test and learn the new channel.

Log in to continue reading

Client log in

Welcome back. Log in to your account to continue reading this research.

Become a client

Become a client today for these benefits:

Stay ahead of changing market and customer dynamics with the latest insights.
Partner with expert analysts to make progress on your top initiatives.
Get answers from trusted research using Izola, Forrester's genAI tool.

Purchase this report

This report is available for individual purchase ($1495).