Trends Report

The State Of Retailing Online 2008: Merchandising And Web Optimization Report

August 15th, 2008
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Carrie Johnson , Peter Hult

Summary

This report summarizes the merchandising and Web optimization findings from the 11th annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research. In this study, retailers reported that the top investment priorities for their eCommerce Web sites center on improving the customer browse experience — improvements to the home page, search results pages, and product detail pages. Retailers also expressed a keen interest in investing in elements of the shopping cart, checkout, and fulfillment processes. Forrester Web site visitors without client access to our research can purchase this report at www.shop.org.

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