Trends Report

The State Of Retailing Online 2010: Key Metrics And Multichannel And Global Strategies

An Empowered Report

October 28th, 2010
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributor:
Benjamin Zeidler

Summary

This second part of Forrester's annual survey conducted in partnership with Shop.org of Web retailers covers benchmark data pertaining to key eCommerce metrics, profitability, and spend level on various functional groups within an eCommerce business, as well as internationalization plans. Additionally in this document we provide findings from more than 50 statements addressing attitudes and execution regarding multichannel management.

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