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For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2010: Key Metrics And Multichannel And Global Strategies

An Empowered Report

October 28, 2010

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Why Read This Report

This second part of Forrester's annual survey conducted in partnership with Shop.org of Web retailers covers benchmark data pertaining to key eCommerce metrics, profitability, and spend level on various functional groups within an eCommerce business, as well as internationalization plans. Additionally in this document we provide findings from more than 50 statements addressing attitudes and execution regarding multichannel management.

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  • Percent Increase In Year-Over-Year Same Quarter Web Sales
  • Key Metrics Reported By Web Retailers
  • Expense Levels Of Web Retailers
  • How Web Retailers Execute Their International Operations
  • The State Of Multichannel Retailing

Table of Contents

  • eCommerce Teams Continue To Grow Both Their Top And Bottom Lines
  • RECOMMENDATIONS

  • While Older And Wiser, Web Retailers Still Have Room For Improvement
  • Supplemental Material
  • Related Research Documents

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