Trends Report

The State Of Retailing Online 2010: Marketing, Social Commerce, And Mobile

July 29th, 2010
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Benjamin Zeidler , Peter Hult , Brendan McGowan

Summary

The annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research, asked Web retailers to share levels of interactive marketing spend, effectiveness of social commerce initiatives, and investment in mobile activity. This report is the first of two parts of the series produced by Forrester in partnership with Shop.org.

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