Trends Report

The State Of Retailing Online 2016: Key Metrics, Business Objectives, And Mobile

February 8th, 2016
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Laura Naparstek , Nicole Lesperance

Summary

The State Of Retailing Online, an annual study by Shop.org and Forrester, profiles online retail merchants. It provides industry observers with an overview of metrics from the past year as well as key priorities for the coming year. The report also details the role of mobile in eCommerce and how merchants are investing in their mobile presence.

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