Executives must take big bets on new technologies, business models, and emerging markets to stay ahead of the fast pace of competition. With so much at stake and so many public examples of corporate failures, a formal risk management program seems clearly worthwhile, and companies that have one see direct benefits. However, barriers persist, and adoption has been relatively slow. This report examines how risk professionals can overcome skepticism and build a program that will help guide their organization through rapid market evolution and disruption.