The State Of Service Design, 2013
A Sea Of Small Agencies Delivers Strategic Customer Experience Offerings
December 31, 2013
Why Read This Report
Companies need to define and implement seamless customer journeys that span time and multiple touchpoints. To help achieve that goal, this report sheds light on the current state of service design, an important but relatively obscure design subspecialty. Our survey data covers service design agencies in Europe, the Middle East, and Africa (EMEA); North America; Asia Pacific; and Brazil. Customer experience professionals can leverage the insights in this report to better understand the field of service design and how service design agencies can support their customer experience improvement and innovation initiatives.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Customer Experience Professionals, Meet Service Design
- Small Agencies Provide Strategic Services To Clients Of All Sizes
WHAT IT MEANS
- Fragmentation Leaves The Industry's Future Up For Grabs
- Supplemental Material
- Related Research Documents
The Future Of Customer Experiences
June 21, 2016 | Allegra Burnette
Follow Best Practices To Encourage Mobile Insurance Use
December 3, 2015 | Oliwia Berdak
Cost-Justifying User Experience Design: A Refresher
November 3, 2015 | Deanna Laufer