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For CMO Professionals

The State Of US Consumers And Technology, 2019

Increasingly Intimate Technologies Spark The Next Mind Shift

November 8, 2019

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Why Read This Report

Today's abundance of technology means that consumers idealize digital detoxes and device retreats, but our data proves that their willingness and capacity to adopt and use more technology is still growing. Greater device access and choice mean that functionality is now table stakes; consumers are increasingly responsive to the emotional effect of technology. Here, we apply years of data to trace how consumer perceptions of technology are evolving; track products' behavioral and emotional impact; and plot devices on the trajectories of adoption and intimacy today.

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Table of Contents

  • As Device Usage Grows, US Consumers' Tech Relationship Evolves
  • Increasingly Intimate Technologies Spark The Next Mind Shift
  • The State Of Consumers And Technology In The US
  • Recommendations

  • Design A Strategy That Accounts For Tech Adoption And Intimacy
  • Supplemental Material
  • Related Research Documents

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