Trends Report

The State Of Voice Assistants, 2018

August 7th, 2018
Julie Ask, null
Julie Ask
With contributors:
Martin Gill , Satish Meena , Meredith McCreight , Katie Hampton , Kristopher Arcand , Erin Sellers

Summary

Conversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a result, consumer expectations and use are still limited today. However, with more devices without screens being connected, consumers will increasingly look to voice to control devices and to complete more complex tasks. This Forrester Infographic provides digital business leaders with an overview of the state of voice today in consumer applications.

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