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For eBusiness & Channel Strategy Professionals

The State Of Wearables: 2017 To 2022

Create A Micro-Moments (Not A Wearables) Strategy

November 28, 2017


Why Read This Report

Digital business pros care about consumer-purchased wearables for two important reasons: 1) These wearables offer unprecedented longitudinal data of all kinds and 2) they present a new medium with which to win, serve, and retain customers in their micro moments. This report forecasts wearables sales volume for the next five years, examines the drivers and inhibitors of that growth and what it means for digital business professionals, and makes recommendations for the near and long term.

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Table of Contents

  • Wearable Adoption Is Growing, Albeit Slowly
  • Killer Apps For Smartwatches Are Missing
  • The State Of Wearables Strategies Is Still Nascent
  • Recommendations

  • Don't Just Shrink Existing Mobile Experiences Onto Wearables
  • Supplemental Material
  • Related Research Documents

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