The Time Is Right For Email Innovation

February 2nd, 2015

With contributors:

Kara Hoisington , Carlton Doty , Elizabeth Ryckewaert

Summary

There's no doubt about it: Contextual marketing will reorient the role that email plays in your digital marketing toolkit. But marketing leaders need not abandon existing email campaigns in the name of adopting a contextual approach. The climate is ideal for innovating to improve your existing campaign performance while also laying the groundwork for more advanced approaches. This report identifies the key email innovations you should prioritize to get the most out of email marketing in the future.

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