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For eBusiness & Channel Strategy Professionals

The Time Is Right To Start Experimenting With Mobile Banking For Marketing And Sales

April 5, 2011


  • By Alexander Hesse
  • with Benjamin Ensor,
  • Sabine Poltermann,
  • Beth Hoffman,
  • Myriam Da Costa

Why Read This Report

With mobile banking gradually starting to displace online banking for the most frequent interactions like balance checks and simple transfers, the time is right for eBusiness executives to start using mobile banking as an inbound marketing and sales channel. To make use of the full potential of the channel, banking eBusiness and channel strategy executives should go beyond the simple product campaigns, product pages, and calculators that some pioneers have already implemented and start experimenting with time- and location-triggered insurance, savings, and loan offers..

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