Toolkit

The Tools You Need To Master Omnichannel Digital Media Buying

September 28th, 2017
Samantha Merlivat, null
Samantha Merlivat
Susan Bidel, null
Susan Bidel
Richard Joyce, null
Richard Joyce
With contributors:
Melissa Parrish , Wei-ming Egelman , Andrew Reese

Summary

This report analyses the choices marketers make when evaluating and selecting the technology to support their digital media buying, like data management platforms (DMPs) and demand-side platform (DSPs). While these choices vary for different businesses, a set of selection criteria will be relevant to all marketers. Read this report to understand how your peers are choosing the tools and technology they need to power their modern digital media buying. This is a new edition of a previously published report; we updated it with 2017 data and new examples for accuracy and continued relevance.

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