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For Customer Experience Professionals

The Top Qualities Of Elite CX Brands

What Firms At The Top Of Forrester's Customer Experience Index Have In Common

January 30, 2018

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Why Read This Brief

What does it take to deliver elite customer experiences? To find out, Forrester interviewed customer experience (CX) professionals at brands that have repeatedly placed in the top rungs of Forrester's Australia CX Index. This report analyzes what these firms have in common that makes them elite performers. It shows how brands in many markets can apply the lessons that elite firms have learned to generate insights that will improve their CX.

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