Trends Report

The Top Retail Technologies To Watch In 2017

NRF's Big Show Reveals What Is Hot Versus Hype

March 8th, 2017
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
With contributors:
Fiona Swerdlow , James McQuivey, PhD , Michele Goetz , Claudia Tajima , Julie Ask , Michael Facemire , Michelle Beeson , Brendan Miller , Laura Naparstek , Meredith Cain

Summary

Retailers must often identify "hot versus hype" in the digital tech landscape. Why? Because investing in tech too far ahead of consumer expectations and behaviors can lead to abandoned programs and unrecoverable costs. We interviewed more than 80 industry pros across a mix of 40 vendor and retailer companies at the 2017 NRF Big Show to hear their calls on key tech investments for 2017. Their advice: Focus on tech that creates personal customer connections, reduces pain points along the shopper's journey, and optimizes operational efficiencies.

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