Trends Report

The Top Retail Technology Investments In 2018

Retailers Must Distinguish Hot From Hype In Tech Investments

May 30th, 2018
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
With contributors:
Fiona Swerdlow , Claudia Tajima , Meredith Cain

Summary

Retailers must forge through the crowded digital landscape to determine which technologies will most effectively meet their customers' unique expectations. For our annual top trends study, we interviewed more than 30 industry professionals from over 20 retailer companies to ask about retail technology investments this year. This report gives digital business professionals insights into which technologies retailers are investing in and to what extent.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.