Trends Report

The Top Retail Technology Investments In 2020

Retail And Brand Professionals Share Their Priorities For Tech-Driven Commerce Initiatives In The Coming Year

May 11th, 2020
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
With contributors:
Fiona Swerdlow , Nicole Murgia , Peggy Dostie

Summary

In January and February 2020, we interviewed more than 60 retail and brand professionals from over 50 companies to understand which technology initiatives they are investing in this year. This annual report gives digital professionals insights into technologies and initiatives that retailers are — and aren't — prioritizing. The 2020 report has notable new additions that include a dozen new initiatives for a total of 30 technologies evaluated. We conducted this research before the advent of the COVID-19 pandemic lockdowns that started in the US in early to mid-March.

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