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For Customer Experience Professionals

The US Customer Experience Index, 2017

How Brands Build Loyalty With The Quality Of Their Experience

August 1, 2017

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Why Read This Report

How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 314 brands across 21 industries in the US CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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Table of Contents

  • Customer Experiences Got Worse
  • With Torpor At The Top, There Are No Real CX Leaders
  • Emotion Holds The Key To Achieving CX Leadership
  • How Forrester Can Help
  • Supplemental Material
  • Related Research Documents

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