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For Customer Insights Professionals

The Untapped Opportunity For B2B Insights

Firms Must Balance Growth And Efficiency With Four Insights Types

February 4, 2019

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Why Read This Report

B2B and B2B2C companies have focused their analytics programs on either customer insights (CI) and revenue or cost optimization and operations. This made sense in years past, when firms could focus on a single source of advantage — such as growing faster or being more efficient. But shifting trends in the market mean that CI pros at B2B and B2B2C firms need high levels of analytics competency on both sides of the house.

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Table of Contents

  • B2B And B2B2C Firms Face Strong Headwinds
  • Analytics Mastery In Growth Or Efficiency Counters B2B Woes
  • Innovators Demonstrate How To Apply B2B Insights
  • What It Means

  • Analytics And Insights Will Improve CX And Operational Excellence
  • Supplemental Material
  • Related Research Documents