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The Web Is Fundamentally Changing The Luxury Shopping Environment

ForecastView Document

August 19, 2015

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Why Read This Brief

The luxury market is fundamentally changing. In Europe, luxury retailers are slow to adapt to the online environment, with just 6.4% of their sales occurring online in 2014. Inhibitors to online retail growth include the fear that online retail will tarnish retailer brand image and in-store sales. Online luxury goods sales will double over the next five years, driven by the growth of online buyers, increased trust in buying even high-priced ticket items online, and the increased investment by retailers in their web stores. This report examines the drivers and inhibitors of online luxury goods retailing in Europe, provides context and insights into the new Forrester Research Online Luxury Goods Forecast, 2015 To 2020 (EU-7), and examines what it means for luxury goods retailers.

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