The Web's Impact On In-Store Sales: US Cross-Channel Sales Forecast, 2006 To 2012
May 7, 2007
Why Read This Report
The Web channel is affecting stores at a growing rate as consumers embrace the benefits of the Internet and incorporate it into their lives and shopping habits. Forrester estimates that almost $400 billion of store sales — or 16% of total retail sales — are directly influenced by the Web as consumers research products online and purchase them offline. This will grow at a 17% CAGR over the next five years, resulting in more than $1 trillion of store sales by 2012.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- The Web Fuels More Than Just Online Sales
- Online Research Will Affect More Than $1 Trillion Of Store Sales
WHAT IT MEANS
- eCommerce Executives Should Stake Their Claim
- Supplemental Material
- Related Research Documents
Trends 2011: Cost Of eBusiness Operations And Customer Acquisition
April 13, 2011 | Carrie Johnson
How Satisfied Are US Consumers With Store-To-Web Shopping?
May 17, 2010 | Adele Budovsky
How Consumers Research, Buy, And Get Service
March 31, 2008 | Bruce D. Temkin