Advanced Search

Save Or Share This Report

For eBusiness & Channel Strategy Professionals

The eBusiness Innovation Imperative

A Framework For Managing Innovation Opportunities In eBusiness

April 29, 2011

Primary author headshot

Authors

Why Read This Report

From the sudden rise of Groupon to Google's opportunity to turn every Android phone into a wallet, rapid innovation is turning eBusiness on its head. When facing waves of disruption, how can eBusiness professionals respond? Savvy eBusiness executives should carefully determine which trends present the greatest opportunities or threats to their business and plan a response that supports the company's overall strategy while steadily increasing the influence of the eBusiness function.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • eBusiness Faces A Large And Growing Innovation Challenge
  • The eBusiness Response Must Span Three Critical Spheres Of Thought
  • RECOMMENDATIONS

  • Plan A Strategy That The eBusiness Function Can Champion
  • Supplemental Material
  • Related Research Documents

Recommended Research