The App Engagement Index

Using Behavioral Tracking To Measure Engagement Levels For Media And Communication Apps
November 10th, 2014
With Contributors:
Roxana Strohmenger
Andrea Mitchell
Josh Bernoff
and Ryan Morrill


In this report, we introduce Forrester's App Engagement Index, a framework that evaluates media, communications, and entertainment apps based on key behavioral metrics: popularity, audience commitment, frequency of access, and time spent using it. The App

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