The Apple Watch: What Makes Consumers Tick?

A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
November 20th, 2014
Roxana Strohmenger
and Andrea Mitchell


The unveiling of the Apple Watch on September 9, 2014 left consumers and industry analysts with more questions than answers. For example, after the sluggish sales of smartwatch predecessors, such as the Samsung Galaxy Gear and Sony SmartWatch, what is the

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