Trends Report

The Billion-Customer Opportunity: Digital Accessibility

Trillions Of Dollars In Potential Revenue Await Companies That Prioritize Digital Accessibility

June 21st, 2018
With contributors:
Ian Jacobs , David Truog , Amelia Nickels , Kelsey Callahan , Shayna Neuburg

Summary

Making digital products accessible is a growth opportunity now more than ever — to reach untapped segments ready to spend. But many organizations fail to seize it. Why? They don’t understand how many people can benefit from accessibility and how to build it in. And while the upside (like winning aging customers and boosting employees’ motivation) grows, so does the risk of doing nothing. This report explains digital accessibility in a way that helps customer experience (CX) professionals and their colleagues make the business case and get started.

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