Trends Report

The Canada Customer Experience Index, 2017

How Brands Build Loyalty With The Quality Of Their Experience

August 28th, 2017
With contributors:
Michelle Yaiser , Harley Manning , Nolan Greenup , William Willsea , Xiaotong Duan , Ben Salamin , Rachel Birrell

Summary

How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 192 brands across 18 industries in the Canada CX Index — based on a survey of over 74,023 adult customers. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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