The Challenges Holding Back CX Leaders And How To Overcome Them

Results From Our Survey Of More Than 250 CX Executives And CMOs
April 25th, 2016
With Contributors:
Michael Gazala
William Willsea
Ryan Trafton
and Kara Hartig


In late 2015, Forrester partnered with recruiting firm Heidrick & Struggles to survey chief marketing officers (CMOs) and customer experience (CX) professionals to better understand their roles, goals, and concerns. Respondents reported that their compani

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