The China Customer Experience Index, 2015

A Benchmark Of How Well Brands In China Use The Customer Experience To Create And Sustain Customer Loyalty
August 24th, 2015
With Contributors:
Di Jin
Roxana Strohmenger
Alice Ma
and Bill Nagel


For the first time, Forrester has applied the new Customer Experience Index (CX Index™) methodology to appraise how well companies in China are delivering customer experiences that create and sustain customer loyalty. This report evaluates 60 brands in fi

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