The Customer Obsession Assessment

Benchmark Your Customer Obsession Maturity
November 1st, 2016
With Contributors:
Gina Fleming
Carlton Doty
Rachel Birrell
and Anna Berman


C-suite executives know that customer obsession will fundamentally reset day-to-day operations. But where do you begin? In this report, we harness the results of a survey of 1,024 global executives and present Forrester's Customer Obsession Assessment (CO

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.