Trends Report

The DNA Of The Chief Digital Officer

What To Look For When Hiring A Digital Leader

February 11th, 2014
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Martin Gill , Peter Burris , Nancy Wang


While it’s crucial for strong CIOs and CMOs to work in tandem to drive firms into the age of the customer, the job of chief digital officer (CDO) has recently emerged as a new role on the leadership team; organizations are seeking to enhance their digital capabilities by hiring an executive with competencies that bolster their digital strategy, marketing, and technology. CIOs can use this guide to help shape the technology leadership skills needed to support digital transformation and business technology.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.