Trends Report

The Democratization Of B2B Sales

Talent Wins Games, But Teamwork And Intelligence Win Championships

August 3rd, 2020
Caroline Robertson, null
Caroline Robertson
With contributors:
David Brodeur-Johnson , Jennifer Zhang


The convergence of pre-COVID and COVID-accelerated trends will disrupt industries, business models, and sales strategies. This report outlines how B2B sales leaders can plan for a very different landscape in which buyers and sellers will be enabled by digital tools, traditional seller hierarchies won’t exist, and everyone will play a role in supporting revenue goals.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.