Chart Your Course Report

The Design Revolution

December 11th, 2020
Karine Cardona-Smits, null
Karine Cardona-Smits
Andrew Hogan, null
Andrew Hogan
Kelly Price, null
Kelly Price
With contributors:
Sharyn Leaver , Maxie Schmidt , Melissa Parrish , Harley Manning , Amelia Nickels , Amanda Chen , Shayna Neuburg


Companies are prioritizing design because of seismic shifts in the dynamics of value, experiences, and power that are making user experience (UX) matter more than ever. But many firms undermine their efforts because of their design immaturity, misperceptions, and talent shortages. This report for design pros and their colleagues explains these changing dynamics. It then highlights the obstacles that jeopardize companies’ design efforts and explains how to overcome them so that you can help your firm make the most of design’s revolutionary potential.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.