Report

The Digital Asset Management Cookbook

Assemble The Ingredients To Choose And Scale An Enterprise DAM

June 26th, 2020
With contributors:
Allen Bonde, Emma Huff, Madison Bakalar

Summary

As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily of media companies and high-gloss consumer marketers, many organizations are discovering they need a DAM. But a successful deployment is easier said than done. This report establishes best practices for application development and delivery (AD&D) professionals to 1) build their DAM business case; 2) select a vendor; and 3) gain user adoption.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

With
Allen Bonde
Emma Huff
and Madison Bakalar