Report

The Emergence Of Beacons In Retail

Early Implementations Lack Depth, But Future Integrations Have The Potential To Transform The In-Store Customer Experience
March 12th, 2014
With Contributors:
Zia Daniell Wigder
Peter Sheldon
Tony Costa
and Rebecca Katz

Summary

It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors embedded within physical locations. For consumers, beacon

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